Tuesday, February 8, 2011

Commercials That Matter

Flint Expatriate Ian C. Friedman, author of Words Mattered, weighs in on the Chrysler Super Bowl commercial:
It acknowledged the fact that Detroit and the entire region has suffered economically, and with that suffering has come real damage to the self-image and spirits of its people. But it also offered inspiring words (“it’s the hottest fires that make the hardest steel”) that, placed in the context of an overall recovery in auto sales and the American economy, suggested the possibility–or inevitability–of a comeback.

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Thanks for commenting. I moderate comments, so it may take a while for your comment to appear. You might enjoy my book about Flint called "Teardown: Memoir of a Vanishing City," a Michigan Notable Book for 2014 and a finalist for the 33rd Annual Northern California Book Award for Creative NonFiction. Filmmaker Michael Moore described Teardown as "a brilliant chronicle of the Mad Maxization of a once-great American city." More information about Teardown is available at www.teardownbook.com.