Tuesday, February 8, 2011

Commercials That Matter

Flint Expatriate Ian C. Friedman, author of Words Mattered, weighs in on the Chrysler Super Bowl commercial:
It acknowledged the fact that Detroit and the entire region has suffered economically, and with that suffering has come real damage to the self-image and spirits of its people. But it also offered inspiring words (“it’s the hottest fires that make the hardest steel”) that, placed in the context of an overall recovery in auto sales and the American economy, suggested the possibility–or inevitability–of a comeback.

No comments:

Post a Comment

Thanks for commenting.