Tuesday, September 4, 2012
Buick: Big, Bold, Buoyant
at 8:03 AM
Thanks for commenting. You might enjoy my book about Flint called "Teardown: Memoir of a Vanishing City," a Michigan Notable Book for 2014 and a finalist for the 33rd Annual Northern California Book Award for Creative NonFiction. Filmmaker Michael Moore described Teardown as "a brilliant chronicle of the Mad Maxization of a once-great American city." More information about Teardown is available at www.teardownbook.com.
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Marketing from right at the "tail" end of our WWII-initiated infatuation with high performance aircraft as exemplars of what other transportation machines should be like.ReplyDelete
Hence tail fins, Rocket 88s, Buck-Rogers-stylized hood ornaments, rocket-exhaust-flame-evocative taillight lenses, front bumper "nose cones" (which of course pushed other buttons as well), overuse of "take off" in commercial voiceovers, and...in this case...literal references to "air born" and to the identifier of our then-highest-tech fast nuclear bomber.