Friday, October 23, 2009
Designer turned marketer Chris Webb talks about how G.M. chooses colors for the Volt. It's basically a commercial for the internet age, but it's surprisingly interesting and offers a nice contrast with the yuppie extravagance of the Reagan-era Cadillac advertising I posted yesterday.
It did remind me a little of the color analyst scene in Roger & Me. And the part where Webb explains how G.M. uses three layers of color instead of two was somewhat reminiscent of the famous amp scene in Spinal Tap. (watch below)
All kidding aside, it seems like G.M. is finally figuring out how to market a car to a wider, more diverse group of consumers. (And no, G.M. did not pay me to say that.)
If you want a chance to fly to L.A. and test drive a pre-production Volt, go here to enter the Chevy color contest to name the strange green planned for some of the Volts. (Are they too broke to actually give a car away in the contest, as I mistakenly posted earlier? Apparently so.) Alas, there are no plans to re-introduce the "Bamboo Cream" of my grandma's Buick Electra.
UPDATE: If you scroll toward the bottom of this page, you can see some of the names people have submitted. And as some of the comments indicate, figuring out how to actually enter this contest is a real challenge. Perhaps I was a bit premature in declaring that G.M. has improved at the marketing game.