I remember the logo, but not the button. I guess it referred to people doing nothing and watching TV. The font with the bottom curve of the J below the "line" is the same font that the founders of WJRT, Goodwill Stations, used at WJR Detroit also. With present day call letter rules, they could have been WJR-TV, but having been forced to locate the tower near Chesaning instead of near Clarkston, it wouldn't mean that much, but it would probably have attracted more national sales at that time.
Before I listed the button on E-bay I tried to some research but unfortunately I found zilch. I'm still wondering the meaning. Buickman36
Thanks for commenting. You might enjoy my book about Flint called "Teardown: Memoir of a Vanishing City," a Michigan Notable Book for 2014 and a finalist for the 33rd Annual Northern California Book Award for Creative NonFiction. Filmmaker Michael Moore described Teardown as "a brilliant chronicle of the Mad Maxization of a once-great American city." More information about Teardown is available at www.teardownbook.com.