Hey, the Detroit Lions have a new logo, which looks more like a wolf or a San Jose SabreCat than a Lion to me. (For the record, I've worked in San Jose and I can safely say that no matter how bad things get in Motown, it will never be as bad as San Jose.) The new proprietary font is cleverly called “NFL Lions” and, as you can see above, it is one ugly ass font. In fact, that font is far more offensive to me than last year's 0-16 season.
Now it's easy to poke fun at the Lions, like the folks at Real Clear Sports did with their suggestion that the team adopt a new Cowardly Lion logo.
But I'm trying to be constructive when I suggest that the Lions should take the opportunity to connect with Detroit history (Stroh's Brewery) and a favorite pastime of seemingly all Michiganders (drinking beer) and simply adopt the Stroh's Beer lion as their official mascot. As you can see below, the Stroh's lion has a cool crown and what appears to be either a pair of nunchucks or two lead pipes, which the Detroit football team can obviously use. Granted, later versions of the Stroh's lion indicate he traded in the weapons for a college diploma and some sort of butter-churn implement, but let's ignore that.
Of course, even if you don't like the new redesign, it can't be as bad as the 1980-81 upgrade: "The Lions changed the dull silver stripes and trim on their uniforms to a shimmering silver glitter. This only lasted two seasons because of complaints by other teams about the glare."
