Thursday, August 21, 2008

Loyal customer

With a few more customers like Joseph Macko, G.M. would be doing just fine.

There are loyal customers, and then there's Joseph Macko. The 84-year-old Flint man has bought or leased a new Cadillac every year since 1955, the year Disneyland opened in Anaheim, Calif. "You only live one time. Money is to spend," he told The Flint Journal. "I spend it once I get it."

Macko, a retired General Motors Corp. worker, used to buy a new car every year, but he's been leasing the last few years. Last week, he drove home this year's fresh set of wheels — a black 2009 Cadillac DTS — from the Al Serra Auto Plaza in Grand Blanc.

"He looks forward every year to buying a new car," said Gordon Taylor, who has been Macko's salesman for 22 years. "He wants that same vehicle."

Marcella Macko said her husband isn't the spendthrift he might seem — he saves up all year to pay for a new car.

But, she said, she just doesn't get excited anymore about the annual ritual.

"He does, but I don't," she said.

No comments:

Post a Comment

Thanks for commenting. I moderate comments, so it may take a while for your comment to appear. You might enjoy my book about Flint called "Teardown: Memoir of a Vanishing City," a Michigan Notable Book for 2014 and a finalist for the 33rd Annual Northern California Book Award for Creative NonFiction. Filmmaker Michael Moore described Teardown as "a brilliant chronicle of the Mad Maxization of a once-great American city." More information about Teardown is available at