Monday, June 8, 2009

Tough Talk

Remember when G.M. was powerful enough to liken their competition to the ill-fated captain of the Titanic, destined for a cold, watery grave? (This is also a reminder that GM has had bad advertising for a long, long time.) 1970 Camero ad courtesy of the Old Car Manual Project.


  1. It'd be easy to blame Peter Max for those graphic atrocities, but you won't hear it from me ... they could have restrained themselves.

    As for the copy, it drips with the arrogance of a dominant player ... boy, a lot of people with livelihoods tied to GM would love to see that swagger return.

    I'll give them this much: there's content in there about the car, a far cry from, "Wanna get laid? Buy this baby."

  2. Advertising, like fashion, is difficult to judge retrospectively. If it accomplished its intended purpose at the time...

  3. This looks like an 8th grade art project.

  4. I have just two words to add to this discussion:

    "Bitchin' Camaro"

    Gee the '70s were swell!!


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