A WTAC live remote broadcast of the Peter C. Morning Show at Eastland Mall in 1970 draws a crowd.
Peter C. Cavanaugh, a Flint radio icon at WTAC from the sixties to the early eighties and the man who organized the Sherwood Forest concert series in Davison, is often credited with introducing Michigan and the rest of the country to the likes of The Who, Ted Nugent, Bob Seger, Alice Cooper, and The MC5. Michael Moore credits him with "saving a generation of Flint kids from the likes of Pat Boone."
If you want the full story, he has a book out that manages to capture the spirit of both Flint and rock 'n' roll. Here's an excerpt from Local DJ: A Rock "N" Roll History:
"Atwood Stadium is an old high-school athletic facility in Flint. In August, Herman's Hermits were scheduled to headline a major show. Among the opening acts were several young British musicians who had banded together in 1965, and had been introduced to U.S. airwaves over WTAC later that year with their first Decca single. It was called, "I Can't Explain." It is well known and acknowledged in Rock `n Roll history books that WTAC was the first radio station in America to ever play The WHO. By cosmic convergence, August 23, 1967, was also Keith Moon's twenty-first birthday. At least according to his testimony at the time. Subsequent investigation would later indicate that honoring an exact score of years would have been more precise, yet, conferring 'underage status' in many states, '20' might have presented certain geographic inconveniences. It matters not. Keith and the group brought a birthday cake to our WTAC studios in celebration of the momentous event and in appreciation of our earlier efforts on their behalf. We thought it was pretty wild. It was his birthday and we got the cake. 'Far out!'"We interviewed the group and pushed the show. Ticket sales had been slow. Nobody knew who the WHO were. This was their first major tour of The States with little attention being yet paid by the trades or in "teeny-bop" magazines which now flourished seemingly everywhere. The promoter had been counting on Herman's Hermits for drawing power, but they were on a bit of a fade. "Mrs. Brown, You Have a Lovely Daughter" only sounded good under the influence of bubble-gum. I arranged to get the night off in honor of Keith's birthday. We had been promised an extraordinary treat. The promise was understated.
"Under cloudy skies, and with only several thousand in attendance, the sponsors didn't break-even. The Blues Magoos were introduced and did a nice thirty-minute set, closing with their biggest hit, 'You Ain't Seen Nothin' Yet.' How prophetic. After 20 minutes of equipment changes, the WHO took charge and exploded.
"Take no prisoners. Balls to the walls. It can't get any louder. Yes, it can. He's setting fire to his guitar. Shit. He's breaking everything up. There go the amps. He's kicking-in the bass-drum. What? Everything's blowing-up! Feedback's screaming!! They left the stage completely destroyed!!! The show's over!!!! ROCK `N ROLL!!!!! The crowd reacted with proportionate appreciation. Hope I die before I get old. Backstage, every member of Herman's Hermits was ashen-faced. They had to go on after that and sing twinky little tunes about some fat king with eight wives? Fuuuuuuuck."
You can order copies of the book from Peter C.'s website, which is also a great source for photos, including all the shots featured here.
Bob Seger rocks Mt. Holly in July, 1970. And if you're wondering about the pants, I'm guessing they're some ski pants he swiped from the pro shop.